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One of the most cost-effective ways to grow an email list is through list rental. Renting an email list allows you to focus on other important aspects of your business while building relationships with potential clients. In fact, email list rental is so cost-effective, some marketers choose to simply rent lists and keep them for later. However, the relationship between you and your subscribers does not stop once the email list is rented. Your subscribers need to know how to continue to be engaged with your company through your list rental arrangement.Buying email lists are often a logical decision for companies who do not currently have a dedicated mailing list but recognize the potential to profit in the long run. The opportunity to leverage a company's existing permission-based relationship with its email subscribers and the capability to access that company's email list at a later date also make buying email lists more attractive. When buying email lists, however, marketers must be wary of the pitfalls of buying email lists. There are a number of common mistakes that marketers make when they are choosing an appropriate list. These mistakes can prove costly and undermine the benefits of renting lists.Many marketing email list rental companies work with reputable mailing list brokers. While many reputable mailing list brokers offer reasonable rates for email list rentals, it is important to look into the background of the brokerage in question before making a commitment to work with them. While it is tempting to rent from a brokerage with a history of excellent customer service, this does not always mean that you will receive quality service. Look for marketing email list rental companies that are members of the Ecommerce Web Foundation's Trustworthy Listing Practices, as well as companies that have been in business for a minimum of five years.When it comes to buying email lists from a marketing email list owner, do not sign up for anything that requires up-front cost. Ask questions about the costs that may be associated with the list and any guarantees that the owner makes. A good email list owner will be honest with you about the costs associated with the email list rental. Do not sign up for marketing emails if the email list owner makes this promise. You should also ask what sort of security measures the email list owner uses to protect your information. As well as asking about these details, you should also be suspicious of sales pitches that sound too good to be true, or of statements that are overly general in nature.It is also important to be sure that you are dealing with a reputable publisher. Look for a website that has been in business for at least five years. For those who are in business for even shorter periods, a website that has been operating for at least one year is preferable. The World Wide Web has made it easier to find a reliable and reputable publisher for your email list rental and your email newsletter.One of the advantages to using email list rental services is that they do not charge you anything extra for sending email newsletters to your subscribers. This means that you do not have to pay additional money just so that you can send out marketing newsletters. Many publishers who rent their lists also offer a variety of other types of advertising packages, such as pay per click advertising, which means that you will only pay when people click on links to your website. For some marketers, this is an effective and inexpensive way to advertise their business.With a dedicated email list rental service, you will have the ability to choose how you will receive marketing emails from the publisher. If you are not comfortable with accepting advertisements, you will be able to block emails from certain companies. In addition to being able to block particular companies, some publishers allow subscribers to opt out from receiving any of the company's marketing emails. However, when a person opts out of receiving promotional emails, they may still see promotional content, so you may want to opt out from receiving email content that encourages the recipient to click on a link to another site or advertisement.Most importantly, renting email list rental services will give you the ability to easily manage your campaign after the fact. If you sign up with a reputable service, you will find that you have a number of different options available to you. If you change your mind about a campaign and then change your mind about another aspect of the campaign, you will be able to easily change the details of your campaign in a matter of minutes. You will be able to easily measure the effectiveness of your current campaign and make changes if needed. In essence, you will be able to manage your business email lists as you grow your business.